TATA - JLR Plans to Enter in China both in Passanger & Armored Car Segments

TATA-JLR, As per the industry sources, Tata Motors subsidiary, Jaguar Land Rover is in discussion with an automaker of China for starting a sales and manufacturing joint venture there.

The chief executive of Tata Motors, Carl-Peter Forster said that Jaguar Land Rover wishes to get a Chinese partner as early as possible for manufacturing and marketing of vehicles. Presently, the Chinese auto market is the biggest auto market of the world as last year, it had displaced US.

Recently, Tata Motors-owned Jaguar Land Rover has launched a new range of armoured vehicles for its Range Rover and Discovery sports utility vehicles. These will be available with an indicative prices of Rs 4.75 crore and Rs 3.75 crore respectively. The company is also considering the plan of launching the armoured form for its Jaguar XJ sedan product.

This armoured version is speculated to be available with the price of Rs 5.5 crore. Rohit Suri, TATA - JLR (Tata Motors) Head, Premier Car Division, commented that the armoured vehicles’ market is a very focused segment and the company does not want to stay behind in that.

Watch the launch of Jaguar & Landrover By Tata:



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